A Complete Guide to Ordering Promotional Towels for Your Business
Promotional towels are more than just practical items — they’re a versatile and effective marketing tool. With their generous surface area, everyday utility, and long-lasting appeal, custom towels can put your brand in front of thousands of potential customers in a subtle yet powerful way.
In this guide, we’ll cover the benefits of promotional towels, explore the different types available, and walk you through the ordering process to help you maximise brand visibility.
Key Takeaways
- Promotional towels enhance brand visibility and customer loyalty due to their practical everyday use and substantial display area for logos.
- A variety of custom towels, including sports, beach, and luxury spa towels, caters to different marketing needs and target audiences effectively.
- Quality customisation options, such as printing and embroidery, are essential for creating appealing promotional towels that reflect your brand identity.
The Benefits of Promotional Towels for Your Business
Promotional towels are a powerhouse when it comes to marketing. These economical yet impactful items provide a substantial area for logos and designs, significantly increasing brand recognition wherever they are used. Whether at the beach, gym, or at home, these towels keep your business visible in the most practical manner possible.
The everyday use of custom towels ensures that your brand is consistently in front of potential customers. For instance, Maggi’s promotional kitchen towels feature appealing graphics that make them a practical item for customers, enhancing brand visibility with every use. Offering promotional towels as gifts can also build customer loyalty, as recipients often share their positive experiences with others, - from gyms giving away branded sweat towels to resorts offering custom beach towels, the marketing opportunities are endless. Promotional towels extend your reach far beyond traditional advertising.
Moreover, branded towels help maintain brand exposure long after the initial product is consumed. Customers continue to use the towel, keeping your business present in their minds and enhancing your overall marketing strategy. The comprehensive advantages of promotional towels make them an excellent choice for businesses looking to boost their marketing efforts.
Types of Custom Towels Available
When it comes to selecting the right promotional towel, businesses have a variety of options to choose from. Each type of custom towel serves a different purpose and can be tailored to fit specific marketing needs. From sports towels to beach towels and luxury spa towels, there is a style to suit every occasion and audience.
Choosing the right type of towel is crucial for maximising promotional effectiveness and customer engagement. Let’s explore the different types available, starting with sports towels, followed by custom beach towels and luxury spa and pool towels.
Sports Towels
Lightweight, durable, and sweat-absorbent, sports towels are ideal for gyms, athletic events, and fitness centres. Their moisture-wicking properties make them perfect for workouts, while your logo gains visibility in health-conscious environments.
Custom Beach Towels
With their large size and vibrant print options, beach towels offer maximum branding space. Made from cotton, microfiber, or polyester blends, they are durable, quick-drying, and ideal for summer campaigns. Perfect for resorts, holiday promotions, and giveaways, they ensure your brand shines in high-visibility settings.
Luxury Spa & Pool Towels
Thicker, softer, and designed for indulgence, spa towels and pool towels elevate the customer experience. Their plush feel enhances relaxation, while embroidery or subtle branding reinforces a sense of quality and luxury. Perfect for spas, hotels, and premium events
Printing and Embroidery Options
How your design is applied matters as much as the towel itself. Each technique has its strengths — embroidery conveys luxury, while sublimation maximises creativity.
- Embroidery – Adds elegance and durability; perfect for simple logos and high-end branding.
Embroidery involves stitching threads onto the fabric, allowing for detailed and long-lasting designs that add a touch of elegance to your embroidered promotional towels. Perfect for simple designs and logos.
- Dye sublimation – Allows full-colour designs and photographic prints; best for beach towels.
For more complex designs, dye sublimation printing permanently infuses the colours into the fibres of the towel, enhancing durability against washing and friction. This method is ideal for full colour designs or photographic imagery that can really stand out in a crowd.
How to Order Custom Towels
Ordering custom towels is simple if you follow the right steps:
- Select your towel type – Sports, beach, or luxury spa, - decide which type of towel aligns with your brand and marketing goals.
- Prepare your artwork – Make sure logos and designs meet your supplier’s guidelines.
- Review samples or mock-ups – Always check visuals before production, this is crucial to confirm that the design meets your expectations and looks as intended. If there are any issues, be sure to respond promptly.
- Confirm order details – Quantities, customisation, and shipping.
- Place your order – Be mindful of minimum order requirements when purchasing custom towels, as this can affect your order quantity and overall cost.
This process ensures your towels look as intended and arrive on time for your campaign.
Why Partner with Bursali Towels?
With decades of expertise in textile manufacturing, Bursali Towels offers:
- High-quality fabrics and craftsmanship.
- A wide range of towel styles, sizes, and colours.
- State-of-the-art printing and embroidery machinery for customisation.
- Flexible order quantities and competitive wholesale pricing.
- Expert support from concept through to delivery.
How Custom Towels Boost Brand Visibility and Loyalty
A fitness chain could offer branded gym towels in its membership packages, resulting in increased brand loyalty and frequent social media shares featuring its logo. This could not only boost their visibility but also create a sense of community among members.
A luxury spa could order bespoke towels, embroidered with their company logo, creating a premium guest experience, encouraging positive reviews and repeat visits. The towels became a subtle yet powerful branding tool, enhancing the overall customer experience.
Custom beach towels with vibrant full colour print designs could be used by hotels/ beach resorts, promoting their logo and local scenery. These towels could be sold as souvenirs, extending the resort’s brand presence beyond the visit itself, effectively turning them into walking advertisements.
These examples demonstrate how promotional towels can be tailored to fit various business types and marketing goals. Whether used as gifts, giveaways, or part of a service package, promotional towels offer a versatile and impactful way to connect with customers and reinforce brand identity.
Summary
Promotional towels are an effective and practical marketing tool that can significantly boost your brand’s visibility and customer engagement. By selecting the right type of towel, utilising advanced printing and embroidery methods, and following a structured ordering process, businesses can create impactful promotional products that leave a lasting impression.
Incorporating custom towels into your marketing strategy can enhance customer loyalty, promote your brand in everyday settings, and provide a cost-effective way to reach your target audience. Take the next step and explore how promotional towels can elevate your business.
At Bursali Towels, we help businesses create promotional towels that not only look great but also stand the test of time. Get in touch today to start your order and make your brand unforgettable.
Frequently Asked Questions
What types of materials are used for custom beach towels?
Custom beach towels are typically made from materials like cotton, microfibre or polyester cotton blends, allowing you to choose based on your personal preferences and requirements.
How do I ensure my design looks good on the towel?
To ensure your design looks good on the towel, request product samples or visual mock-ups from your supplier to confirm that the design meets your expectations before finalising the order. Sometimes suppliers offer pre-production sampling (usually at a cost). If you would like to see your design printed onto the towel before the main production run, this is worth asking about.
Can promotional towels be used for events outside of gyms and beaches?
Absolutely, promotional towels are versatile and suitable for various events beyond gyms and beaches, including spas, pools, music events and even kitchen use.
Why should I choose your services for ordering custom towels?
You should choose our services for custom towels because we provide expert advice, premium materials, and quick turnaround times, all at competitive prices, ensuring your promotional needs are met with excellence.
